Co-own
Belong with us
Crowdfund Launching to the Public in:
We are on a mission to build the most customer-centric wealth platform in the world.
Having raised the largest pre-seed funding round by female founders in Europe, we aim to mobilise a new generation of long-term investors with innovative financial products and a captivating user experience.
UK Millennials and Gen-Zs are estimated to hold a whopping £294Bn in excess cash savings today.
Reasons to believe
A £290B+ Opportunity
Millennials and Gen Zs are falling behind on building wealth due to a lack of innovation, convoluted customer experiences and choice overload. Belong aims to reshape the market with solutions tailored to a generation that is ready to be inspired.
Pioneering Tools,
Co-Created With You
The Belong experience, designed and built collaboratively with users, offers a captivating journey and market-disrupting features, like the Boost loan, which can help help accelerate investment growth.
Proven Momentum
From a record-breaking £2.95M pre-seed funding round, to 37% month-on-month user growth (with almost no marketing spend), we are gaining traction. We’ve also been recognised by leading outlets like the Financial Times and City AM.
We are backed by top VCs like Octopus Ventures and 50+ angels who’ve helped build and lead companies like Robinhood, Wise, and Nutmeg.
Our investors
Thanks for your unwavering support.
Avion, Samantha & The Belong Team
Please remember that your capital is at risk and the value of your investment can go down as well as up. Products and services offered by Belong are intended for long-term investing. Taking out a Boost loan increases the risk of loss as well as increasing the opportunity for higher returns.
Belong is a trading name for Avione Saving & Investment Ltd, company number 12873469. Belong is an appointed representative of RiskSave Technologies Ltd (FRN 775330) for all regulated investment activity and Creative Finance Corp Ltd (FRN 702435) for all regulated credit activity. Your assets are protected by the Financial Services Compensation Scheme (FSCS) through our custodian, Quai Investment Services Ltd (FRN 922590), up to the value of £85,000; please note, this protection does not cover losses due to investing in the stock market.
Complaints:
Address: Camburgh House, 27 New Dover Rd, Canterbury CT1 3DN
Email: feedback@be-long.co
Belong Fees:
For customers who open an account on or following 29 January 2025, Belong charges £1.99 per month + a yearly platform fee of 0.79% of your investment value, of which 0.1% is paid out to partners for servicing. This 0.79% fee is calculated and billed on a monthly basis.
For customers who opened an account before January 29 2025, please see the Belong Terms & Conditions document in your Belong app for more information about your fees.
Any additional fund management fee is charged directly to your investment by the fund manager and depends on the fund you select; this fee is outlined in the Key Investor Information Document when you select a fund on the Belong platform. We do not charge any fees for top ups or withdrawals, however if you choose to do an in-specie transfer out of your Belong ISA, the ISA manager may charge a £20 fee. If you choose to add a Boost loan to your investment, associated fees will be presented clearly to you before you apply, and then outlined, separately, in your loan agreement.