Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong.

Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong.

Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong.

Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong.

Co-own

Belong with us

Crowdfund Launching to the Public in:

03D 18H 44M 53S

03D 18H 44M 53S

We are on a mission to build the most customer-centric wealth platform in the world.

Having raised the largest pre-seed funding round by female founders in Europe, we aim to mobilise a new generation of long-term investors with innovative financial products and a captivating user experience.

Belong in just 2 years

Belong in just 2 years

Belong in just 2 years

Secured £2.95M in pre-seed funding, the largest round raised by female founders in Europe.

Secured £2.95M in pre-seed funding, the largest round raised by female founders in Europe.

Backed by top VCs and over 50 seasoned angel investors from companies like Robinhood, Nutmeg, and Wise.

Backed by top VCs and over 50 seasoned angel investors from companies like Robinhood, Nutmeg, and Wise.

Launched a best-in-class platform in 2024, with 37% avg MoM user growth in the first 6 months and negligible marketing spend so far.

Launched a best-in-class platform in 2024, with 37% avg MoM user growth in the first 6 months and negligible marketing spend so far.

Gained recognition from leading publications like the Financial Times, Yahoo Finance, and CityAM.

Gained recognition from leading publications like the Financial Times, Yahoo Finance, and CityAM.

UK Millennials and Gen-Zs are estimated to hold a whopping £294Bn in excess cash savings today.

By making investing accessible, inspiring, and rewarding, we’re empowering a new generation to take control of their financial future. We invite you to join us on our mission to revolutionise the wealth-building experience.

By making investing accessible, inspiring, and rewarding, we’re empowering a new generation to take control of their financial future. We invite you to join us on our mission to revolutionise the wealth-building experience.

Reasons to believe

A £290B+ Opportunity

Millennials and Gen Zs are falling behind on building wealth due to a lack of innovation, convoluted customer experiences and choice overload. Belong aims to reshape the market with solutions tailored to a generation that is ready to be inspired.

Pioneering Tools,
Co-Created With You

The Belong experience, designed and built collaboratively with users, offers a captivating journey and market-disrupting features, like the Boost loan, which can help help accelerate investment growth.

Proven Momentum

From a record-breaking £2.95M pre-seed funding round, to 37% month-on-month user growth (with almost no marketing spend), we are gaining traction. We’ve also been recognised by leading outlets like the Financial Times and City AM.

Visionaries Backing
the Future of Wealth

Visionaries Backing the Future of Wealth

We are backed by top VCs like Octopus Ventures and 50+ angels who’ve helped build and lead companies like Robinhood, Wise, and Nutmeg.

Our investors

  • William Todd Co-founder and ex-CTO of Nutmeg

    William Todd

    Co-founder and ex-CTO of Nutmeg

  • Dan Cobley - Co-founder of ClearScore & Salary Finance, ex-CapitalOne

    Dan Cobley

    Co-founder of ClearScore & Salary Finance, ex-CapitalOne

  • Sharon Anne Kean Global Head of Product at Wise

    Sharon Anne Kean

    Global Head of Product at Wise

  • Ricky Knox Former CEO of Tandem Bank

    Ricky Knox

    Former CEO of Tandem Bank

  • Michael Treskow - Partner at Eight Roads Ventures & Ex-Accel

    Michael Treskow

    Partner at Eight Roads Ventures & ex-Accel

  • Kaushalya Somasundaram - Advisor at Antler & Former Partner at The Fintech Growth Fund

    Kaushalya Somasundaram

    Advisor at Antler & Former Partner at The Fintech Growth Fund

  • John Kay - One of the UK's most prominent Economists, Author & the First Dean of Oxford Business School

    John Kay

    One of the UK's most prominent Economists, Author & the First Dean of Oxford Business School

  • Gautham Radhakrishnan - Prolific fintech investor, ex-Warburg Pincus & Tata Capital

    Gautham Radhakrishnan

    Prolific fintech investor, ex-Warburg Pincus & Tata Capital

  • Edwina Johnson - GM of Moneygram & Ex-COO of Alloy

    Edwina Johnson

    GM of Moneygram & ex-COO of Alloy

  • William Todd Co-founder and ex-CTO of Nutmeg

    William Todd

    Co-founder and ex-CTO of Nutmeg

  • Dan Cobley - Co-founder of ClearScore & Salary Finance, ex-CapitalOne

    Dan Cobley

    Co-founder of ClearScore & Salary Finance, ex-CapitalOne

  • Sharon Anne Kean Global Head of Product at Wise

    Sharon Anne Kean

    Global Head of Product at Wise

  • Ricky Knox Former CEO of Tandem Bank

    Ricky Knox

    Former CEO of Tandem Bank

  • Michael Treskow - Partner at Eight Roads Ventures & Ex-Accel

    Michael Treskow

    Partner at Eight Roads Ventures & ex-Accel

  • Kaushalya Somasundaram - Advisor at Antler & Former Partner at The Fintech Growth Fund

    Kaushalya Somasundaram

    Advisor at Antler & Former Partner at The Fintech Growth Fund

  • John Kay - One of the UK's most prominent Economists, Author & the First Dean of Oxford Business School

    John Kay

    One of the UK's most prominent Economists, Author & the First Dean of Oxford Business School

  • Gautham Radhakrishnan - Prolific fintech investor, ex-Warburg Pincus & Tata Capital

    Gautham Radhakrishnan

    Prolific fintech investor, ex-Warburg Pincus & Tata Capital

  • Edwina Johnson - GM of Moneygram & Ex-COO of Alloy

    Edwina Johnson

    GM of Moneygram & ex-COO of Alloy

Together, we are building the Future of Wealth.

Together, we are building the Future of Wealth.

Thanks to our incredible community, we’re on our way to building something extraordinary.

We co-created Belong, with our users, every step of the way, and now, we’re offering you the chance to become an owner alongside us.

Join the movement that aims to transform how a new generation builds wealth.

Thanks to our incredible community, we’re on our way to building something extraordinary.

We co-created Belong, with our users, every step of the way, and now, we’re offering you the chance to become an owner alongside us.

Join the movement that aims to transform how a new generation builds wealth.

Thanks for your unwavering support.

Avion, Samantha & The Belong Team

Please remember that your capital is at risk and the value of your investment can go down as well as up. Products and services offered by Belong are intended for long-term investing. Taking out a Boost loan increases the risk of loss as well as increasing the opportunity for higher returns.

Belong is a trading name for Avione Saving & Investment Ltd, company number 12873469. Belong is an appointed representative of RiskSave Technologies Ltd (FRN 775330) for all regulated investment activity and Creative Finance Corp Ltd (FRN 702435) for all regulated credit activity. Your assets are protected by the Financial Services Compensation Scheme (FSCS) through our custodian, Quai Investment Services Ltd (FRN 922590), up to the value of £85,000; please note, this protection does not cover losses due to investing in the stock market.

Complaints:
Address: Camburgh House, 27 New Dover Rd, Canterbury CT1 3DN
Email: feedback@be-long.co

Belong Fees:
For customers who open an account on or following 29 January 2025, Belong charges £1.99 per month + a yearly platform fee of 0.79% of your investment value, of which 0.1% is paid out to partners for servicing. This 0.79% fee is calculated and billed on a monthly basis.
For customers who opened an account before January 29 2025, please see the Belong Terms & Conditions document in your Belong app for more information about your fees.
Any additional fund management fee is charged directly to your investment by the fund manager and depends on the fund you select; this fee is outlined in the Key Investor Information Document when you select a fund on the Belong platform. We do not charge any fees for top ups or withdrawals, however if you choose to do an in-specie transfer out of your Belong ISA, the ISA manager may charge a £20 fee. If you choose to add a Boost loan to your investment, associated fees will be presented clearly to you before you apply, and then outlined, separately, in your loan agreement.